Open AccessLoyalitas konsumen
Author(s) -
Amin Kuncoro,
Iwan Suwarso,
Ratih Hesty P,
Iwan Gunawan
Publication year - 2021
Publication title -
jurnal bingkai ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2615-7918
pISSN - 2502-1818
DOI - 10.54066/jbe.v6i1.103
Subject(s) - sample (material) , business , descriptive statistics , advertising , regression analysis , marketing , psychology , statistics , mathematics , chemistry , chromatography
The purpose of this research is to analyze the relationship betweenmarketing and consumer satisfaction Herbalife in Semarang. Theresearch design used quantitative descriptive using primary data. Theresearch sample is consumers who use products from Herbalife inSemarang who may be 157 respondents. Analysis using multiplepartial regression. The results explain that consumers who useHerbalife products in Semarang are loyal because of the emotionalcloseness factor with fellow users or members. In addition, consumerloyalty increases because of the role of relationships that arestrengthened by the benefits of Herbalife products which are indeedbeneficial for health.