Open AccessEuropean tourist destinations on the internet search engines
Author(s) -
Estrella Díaz,
Juan José Blázquez,
David MartínConsuegra
Publication year - 2012
Publication title -
european journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v5i2.106
Subject(s) - destinations , tourism , visibility , the internet , index (typography) , business , advertising , tourist destinations , marketing , search engine optimization , set (abstract data type) , regional science , geography , computer science , world wide web , archaeology , meteorology , programming language
This paper examines the accessibility and visibility of tourist destinations in a search engine as anopportunity to influence destination competitiveness. The study employed a research design thatsimulates a traveller’s use of four search engines for travel planning by using the concept “tourism”and a set of pre-defined keywords in combination with European tourist destination names. Theresults of this research reveal that search engines index a great number of websites related totourism, although the visibility of tourist destinations is extremely low.