European tourist destinations on the internet search engines | Zendy

Estrella Díaz | Zendy; Juan José Blázquez Resino | Zendy; David MartínConsuegra | Zendy

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European tourist destinations on the internet search engines

Author(s) -

Estrella Díaz,

Juan José Blázquez Resino,

David MartínConsuegra

Publication year - 2012

Publication title -

european journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.467

H-Index - 16

eISSN - 1314-0817

pISSN - 1994-7658

DOI - 10.54055/ejtr.v5i2.106

Subject(s) - destinations , tourism , visibility , the internet , index (typography) , business , advertising , tourist destinations , marketing , search engine optimization , set (abstract data type) , regional science , geography , computer science , world wide web , archaeology , meteorology , programming language

This paper examines the accessibility and visibility of tourist destinations in a search engine as anopportunity to influence destination competitiveness. The study employed a research design thatsimulates a traveller’s use of four search engines for travel planning by using the concept “tourism”and a set of pre-defined keywords in combination with European tourist destination names. Theresults of this research reveal that search engines index a great number of websites related totourism, although the visibility of tourist destinations is extremely low.

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