Open AccessConsumer choices of international mountaineering holiday: A perspective of Slovak mountaineering market towards Slovak tourism providers
Author(s) -
Jana Janočková,
Jana Jablonská,
Gejza M. Timčák
Publication year - 2011
Publication title -
european journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v5i2.104
Subject(s) - slovak , mountaineering , marketing , tourism , purchasing , business , service provider , advertising , service (business) , geography , czech , philosophy , linguistics , archaeology
The main purpose of this study was to critically analyze consumer choices of Slovak mountaineersfor purchasing international mountaineering holiday from Slovak outbound travel agencies/tour-operators. To increase the probability of the respondents’ geographic, age and gender varieties,qualitative questionnaires were distributed among 80 respondents using the method of clustersampling. The preferences of mountaineering holiday arrangement of the analysed market werefound to be through personal communication with Slovak travel intermediaries, which was perceivedmore safe and time-saving then independent purchase or/and purchase through international travelintermediaries. An individually tailored holiday was preferred as it provides safety andsimultaneously satisfies the desired elements of freedom and independence. The main issuesregarding the provided services by the Slovak outbound travel agencies/tour-operators have beenrelated to lack of mountaineering expertise and an inappropriate service delivery.