Open AccessBook review of Lade, C., Strickland, P., Frew, E., Willard, P., Osorio, S.C., Nagpal, S. & Vitartas, P. (Eds.). (2020). International Tourism Futures: The Drivers and Impacts of Change. ISBN: 9781911635222, Oxford, UK: Goodfellow Publishers Ltd. 230pp.
Author(s) -
Brian Kee Mun Wong
Publication year - 2021
Publication title -
european journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v30i.2474
Subject(s) - tourism , futures contract , context (archaeology) , futures studies , political science , management , business , economics , geography , finance , computer science , archaeology , artificial intelligence , law
In the string of events and measures to address the on-going COVID-19 pandemic, the survival of many businesses globally is challenged, specifically in the tourism industry. Tourism practitioners require a significant change of strategy, adapting appropriate Industrial Revolution 4.0 technologies, and address post-COVID-19 market shift impacts. Convenient and relevant tourism products (i.e. virtual tours) are required to meet new normal expectations (El-Said and Aziz, 2021), while contactless payment methods are preferred to ensure safety (Puriwat & Tripopsakul, 2021). Lade et al.’s book International Tourism Futures: The Drivers and Impacts of Change is timely to offer cues to better understand the future trends and expectations of the tourism industry. Following the Introduction chapter, the book presents the next 13 chapters that cover the critical future elements and its development requirements of the tourism sector, and a Summary chapter. The organisation of chapters provides a good flow to readers, from setting the context, to practice, and preparation for future tourism. The main context of the book can be dissected into 4 parts: Futures, Sectors, Themes, and Foresight.