Open AccessBook review of Koc, E. (2020). Cross-Cultural Aspects of Tourism and Hospitality. ISBN 978-0-367-862893, Routledge: New York & London, 370 pp.
Author(s) -
Aybars Tunçdoğan
Publication year - 2021
Publication title -
european journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v30i.2315
Subject(s) - hospitality , tourism , hospitality management studies , perspective (graphical) , sociology , service (business) , class (philosophy) , hotel management , media studies , marketing , management , epistemology , political science , business , art , philosophy , economics , law , visual arts
This book review essay discusses “Cross-Cultural Aspects of Tourism and Hospitality” (Routledge, 4 September 2020, in English, ISBN: 9780367862893, Hardback: £128.00; Paperback: £26.39; E-book: £26.39) by Erdogan Koc, which provides a summary of culture research with a focus on tourism and hospitality. The book is written in a concise and to-the-point manner (13 chapters, 370 pages), and considers the issue both from the perspective of the consumer marketing and service management. Chapters include several elements (e.g., activities and brief case studies) that facilitate learning and class discussion. Overall, it represents a text that is useful for university students, researchers and practitioners in the areas of tourism and hospitality, marketing and management.