Open AccessCelebrity endorsement effectiveness for print destination advertising
Author(s) -
Roland van der Veen
Publication year - 2009
Publication title -
european journal of tourism research
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v2i2.37
Subject(s) - advertising , competitor analysis , psychology , credibility , tourism , destinations , marketing , destination marketing , social psychology , business , political science , law