
Knowledge Sharing in Strategic Alliance Relationships: An Empirical Research on Hotels in Turkey
Author(s) -
Nilüfer Vatansever Toylan,
Fatih Semerciöz,
Masood-ul-Hassan
Publication year - 2020
Publication title -
european journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v24i.405
Subject(s) - knowledge sharing , absorptive capacity , social capital , business , hospitality , alliance , strategic alliance , hospitality industry , marketing , outcome (game theory) , empirical research , knowledge management , tourism , organizational learning , sociology , economics , political science , social science , philosophy , mathematical economics , epistemology , computer science , law
The study aims to investigate the influence of inter-organizational knowledge sharing enablers-communication, trust, shared vision, commitment, learning intent, and absorptive capacity directly and indirectly through interorganizational knowledge sharing process on behavioural innovation outcome in strategic alliances of 4- & 5-stars hotels of world heritage cities of Istanbul and Antalya. For data collection, the quota sampling method is applied to select the 250 senior hotel executives engaged in collaborative strategic hospitality alliances. Besides, to test the hypotheses, descriptive, correlation as well as regression analyses are performed through the SPSS. The current study finds that the six facets of relational and social capital inter-organizational knowledge sharingenablers offered and examined have significant impacts, directly and indirectly through inter-organizational knowledge sharing process on the innovative behavioural outcome of hospitality alliance firms. The results imply that the hospitality industry in its policy agenda should recognize that relational and social capital-based knowledge sharing strategic alliances can be a vital source of collaborative innovation. Finally, the current research also provides the empirical recognition of historic cities of Turkey as cultural destinations, so emphasizing the appropriateness of world heritage cities to investigate inter-firm relationships across hospitality alliance firms.