Open AccessThe consistency of a tourism product: A new conceptual framework
Author(s) -
Gorazd Sedmak,
Tina Kociper
Publication year - 2017
Publication title -
european journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.467
H-Index - 16
eISSN - 1314-0817
pISSN - 1994-7658
DOI - 10.54055/ejtr.v17i.296
Subject(s) - tourism , consistency (knowledge bases) , marketing , product (mathematics) , destinations , perception , quality (philosophy) , advertising , business , psychology , computer science , geography , mathematics , philosophy , geometry , archaeology , epistemology , artificial intelligence , neuroscience
Although the importance of tourism product parts/elements consistency has often been emphasized in marketing and management literature, almost no academic attention has been given so far to the question concerning what determines the perception of its consistency and how it affects tourists' impression of the destination. The purpose of the research was to identify these elements, quantify their impact on overall perceptions of consistency and to make comparisons between tourist segments and two types of destinations – resorts and cities. The results revealed that whereas the majority of tourists do not consciously reflect on tourism product consistency, it is an important factor with regards to competitiveness and quality; although not to the same extent for all destinations and segments.