Open AccessSpecification of a Model of Digital Entrepreneurship
Publication year - 2020
Language(s) - English
DOI - 10.54026/crpbs/199
Subject(s) - respondent , entrepreneurship , sample (material) , exploratory research , work (physics) , selection (genetic algorithm) , the internet , perception , computer science , consumption (sociology) , knowledge management , psychology , sociology , artificial intelligence , engineering , social science , business , world wide web , political science , mechanical engineering , chemistry , finance , chromatography , neuroscience , law
The objective of this work was to specify a model for the study of electronic consumption. An exploratory, cross-sectional and psychometric study was conducted with a selection of Internet users, considering their time of use. An associative perceptual structure was found between the usefulness of the technology and the effectiveness of the respondent, although the research design limited the results to the research sample, suggesting the extension of the work towards other cybernetic contexts