A Feminist Reading of Hashtag Activism in Ghana

This article examines Akumaa Mama Zimbi’s activism in the Ghanaian social media landscape, specifically Twitter. I argue that while it is imperative to critique her hashtag activism for its complicity with patriarchal ideology in the repression of female sexuality, it is important to contextualize her work within conversations on gender activism and feminisms in Ghana. This article parses out the politics of and tensions in feminist movements on the continent demonstrating how certain activist labels can be depoliticized and used to undo decades of feminist work on the continent. By drawing on my lived experience as an ethnically marginalized Muslim woman born and raised in Ghana who is active in the country’s digital (activist) public sphere, I present a critical analysis of the pervasive conversations on gender activism and feminism in Ghana. I employ the conceptual framework of framing to examine the main topics that arise out of Akumaa’s #WearYourDrossNow campaign on Ghana Twitter which aims at discouraging young women from engaging in premarital sex. I assert that Akumaa’s work is inspired by her personal interpretation of gender activism and is closely tied to religious morality and conservative notions of female sexuality in Ghana.