Open AccessA Study on the Effectiveness of Pet Naming Types Using Celebrity Endorser
Author(s) -
Hye-Jin Kim,
Chang-Hoan Cho
Publication year - 2017
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2017.17.01.532
Subject(s) - psychology , interpersonal communication , normative , value (mathematics) , word of mouth , interpersonal influence , social psychology , advertising , computer science , philosophy , epistemology , machine learning , business