Open AccessStudy on the Relationship between the Pay TV Subscriber's Genre Preference and VOD Purchase : Focusing on the Movie VOD of IPTV Service
Author(s) -
Sungkey Jo,
Yeong-Ju Lee
Publication year - 2016
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2016.16.11.091
Subject(s) - preference , iptv , advertising , business , purchasing , service (business) , telecommunications , computer science , marketing , economics , microeconomics