Open AccessStudy of Emotional Communication Strategy of Storytelling through Social Media - Based on the "Bear and Hare" Commercial of John lewis -
Author(s) -
DongKeun Lee,
YoungDoo Yoon
Publication year - 2016
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2016.16.11.029
Subject(s) - advertising , storytelling , social media , newspaper , conversation , media relations , sociology , business , computer science , art , communication , world wide web , narrative , literature