Open AccessFactors Affecting Webtoon's Success: An Empirical Study
Author(s) -
Ji Hoon Yang,
Jun-Young Lee,
Sang Woo Lee
Publication year - 2016
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2016.16.05.194
Subject(s) - advertising , business