Open AccessPredicting Foreign Tourists' Visit Intention toward Korean QSR Applying a Model of Goal-oriented Behavior: with a Moderating Effect of Restaurant Involvement
Author(s) -
Min-jung Nam,
Eun-Ju Yang
Publication year - 2016
Publication title -
the journal of the korea contents association
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2016.16.03.171
Subject(s) - psychology , structural equation modeling , advertising , theory of planned behavior , social psychology , norm (philosophy) , service (business) , moderation , questionnaire , marketing , control (management) , business , political science , mathematics , statistics , economics , management , law
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