Open AccessAnalysis of Corporate Sales Performance Improvement through Sports Sponsorship
Author(s) -
Kim jun-sung,
Hojin Jung
Publication year - 2015
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2015.15.12.550
Subject(s) - revenue , business , database transaction , marketing , industrial organization , transaction data , advertising , accounting , computer science , programming language