Open AccessDeterminants of Customer Loyalty in the Context of Online Shopping: A Comparative Analysis of Internet Shopping and Mobile Shopping
Author(s) -
Joon Koh,
Sujeong Choi,
Baicheng An
Publication year - 2015
Publication title -
the journal of the korea contents association
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2015.15.11.486
Subject(s) - advertising , business , loyalty business model , service quality , the internet , loyalty , marketing , context (archaeology) , service (business) , computer science , geography , world wide web , archaeology
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