Open AccessEffect of Retailer Credibility on Attitude to Private Brand and Product Purchase Intention
Author(s) -
Liguo Lou,
ManSeok Park,
Joon Koh
Publication year - 2015
Publication title -
the journal of the korea contents association
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2015.15.11.467
Subject(s) - credibility , business , private label , advertising , product (mathematics) , marketing , mathematics , political science , geometry , law
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