Open AccessAnalytical Study on Classification and Service Quality Improvement for Keyword & Blog Advertising Marketing Services
Author(s) -
Young-Jae Choi,
Jaewon Lee
Publication year - 2015
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2015.15.11.456
Subject(s) - advertising , servqual , service (business) , business , service quality , online advertising , marketing , agency (philosophy) , quality (philosophy) , marketing mix modeling , viral marketing , services marketing , computer science , digital marketing , world wide web , return on marketing investment , marketing effectiveness , social media , the internet , philosophy , epistemology