Open AccessA Study of Convention Mobile Application Characteristics that Affect User Satisfaction and Loyalty
Author(s) -
Hui Cui,
Yooshik Yoon,
Yuan Yuan
Publication year - 2015
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2015.15.04.363
Subject(s) - convention , loyalty , mobile phone , business , affect (linguistics) , computer science , advertising , political science , marketing , internet privacy , psychology , telecommunications , law , communication