Open AccessBrand Attributes Related to the Perceived Brand Authenticity
Author(s) -
Sang-Hoon Kim,
Hyun Jung Park,
Eun Young Lee
Publication year - 2014
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2014.14.11.398
Subject(s) - advertising , product (mathematics) , brand awareness , affect (linguistics) , brand management , business , psychology , brand extension , marketing , mathematics , communication , geometry