Open AccessMeasuring Consumer Empathic Response to Advertising Drama
Author(s) -
Hyeonjin Soh
Publication year - 2014
Publication title -
the journal of the korea contents association
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2014.14.11.133
Subject(s) - drama , empathy , scale (ratio) , likert scale , advertising , psychology , identification (biology) , social psychology , business , developmental psychology , art , geography , botany , literature , cartography , biology
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