Open AccessA Study on Initial Characterization of Big Data Technology Acceptance - Moderating Role of Technology User & Technology Utilizer
Author(s) -
Jung-Sun Kim,
Tae-Min Song
Publication year - 2014
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2014.14.09.538
Subject(s) - moderation , technology acceptance model , big data , knowledge management , task (project management) , computer science , psychology , marketing , engineering , business , usability , social psychology , data mining , systems engineering , human–computer interaction