Open AccessRevisiting Effects of Endorsers' Race on Attitudes Toward Ad and Brand
Author(s) -
Eunsun Lee,
Yeo Jung Kim,
Jungsun Ahn
Publication year - 2014
Publication title -
the journal of the korea contents association
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2014.14.08.110
Subject(s) - race (biology) , context (archaeology) , white (mutation) , product (mathematics) , advertising , psychology , marketing , social psychology , business , sociology , gender studies , geography , biochemistry , chemistry , geometry , mathematics , archaeology , gene
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