Open AccessEstablishment of Positioning Strategies in accordance with the Brand Personality of Online Shopping Malls
Author(s) -
KyungHee Kim
Publication year - 2013
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2013.13.08.334
Subject(s) - personality , vitality , advertising , business , perception , marketing , competence (human resources) , psychology , social psychology , philosophy , theology , neuroscience