The Influence of Successful Participation in Global Sport Events on the Korean Image, Product Image, Purchase Intention and Revisit Intention | Zendy

Ki-Tak Kim | Zendy; Wan Lee | Zendy; Hong-Seol Kim | Zendy

Open Access

The Influence of Successful Participation in Global Sport Events on the Korean Image, Product Image, Purchase Intention and Revisit Intention

Author(s) -

Ki-Tak Kim,

Wan Lee,

Hong-Seol Kim

Publication year - 2011

Publication title -

the journal of the korea contents association

Language(s) - English

Resource type - Journals

eISSN - 2508-6723

pISSN - 1598-4877

DOI - 10.5392/jkca.2011.11.10.449

Subject(s) - confirmatory factor analysis , descriptive statistics , nonprobability sampling , psychology , reliability (semiconductor) , product (mathematics) , regression analysis , brand image , statistical analysis , test (biology) , structural equation modeling , image (mathematics) , advertising , applied psychology , statistics , mathematics , computer science , business , demography , artificial intelligence , sociology , paleontology , population , power (physics) , physics , geometry , quantum mechanics , biology

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