Open AccessThe Influence of Successful Participation in Global Sport Events on the Korean Image, Product Image, Purchase Intention and Revisit Intention
Author(s) -
Ki-Tak Kim,
Wan Lee,
Hong-Seol Kim
Publication year - 2011
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2011.11.10.449
Subject(s) - confirmatory factor analysis , descriptive statistics , nonprobability sampling , psychology , reliability (semiconductor) , product (mathematics) , regression analysis , brand image , statistical analysis , test (biology) , structural equation modeling , image (mathematics) , advertising , applied psychology , statistics , mathematics , computer science , business , demography , artificial intelligence , sociology , paleontology , population , power (physics) , physics , geometry , quantum mechanics , biology