Open AccessCity Marketing Strategy using City Identities -Focus on the Application of Modern Architectures-
Author(s) -
Yong-Mo Seo,
Marvin M. Chun,
Hyungjun Kim
Publication year - 2010
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2010.10.6.297
Subject(s) - city marketing , promotion (chess) , publicity , element (criminal law) , cultural identity , downtown , identity (music) , government (linguistics) , political science , marketing , advertising , business , public relations , geography , politics , aesthetics , law , art , archaeology , negotiation , linguistics , philosophy , tourism