Open AccessEffect McDonald's Brand Personality on Preference, Satisfaction, and Revisiting in Restaurants : Japanese College Students
Author(s) -
Sangmi Lee,
Boyoung Moon
Publication year - 2010
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2010.10.1.399
Subject(s) - sincerity , personality , preference , psychology , advertising , product (mathematics) , social psychology , order (exchange) , brand preference , marketing , brand awareness , business , economics , mathematics , geometry , finance , microeconomics