Open AccessCross Cultural Differences in Advertising Strategy for Sports Product
Author(s) -
Jun-Youb Lee
Publication year - 2009
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2009.9.4.331
Subject(s) - advertising , product (mathematics) , loyalty , marketing , business , affect (linguistics) , sports marketing , psychology , marketing management , relationship marketing , geometry , mathematics , communication