Open AccessResearch on Market Segmentation by Beer Franchise Restaurants Selection Attribution
Author(s) -
Il-Nak Sohn,
Yeon-Sun Kim
Publication year - 2008
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2008.8.10.351
Subject(s) - franchise , market segmentation , marketing , advertising , business , service (business) , customer satisfaction , loyalty , class (philosophy) , service quality , computer science , artificial intelligence