Open AccessEffects of the Corporate Image on Customer Value and Loyalty
Author(s) -
Yi-Tae Kim
Publication year - 2008
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2008.8.1.075
Subject(s) - customer delight , customer retention , customer equity , business , loyalty business model , customer satisfaction , customer advocacy , marketing , customer value , customer to customer , customer profitability , customer lifetime value , customer intelligence , advertising , service quality , economics , microeconomics , service (business) , profit (economics)