Open AccessEffect of Female Fans' Sport Consumption Motivation on Intention to Re-attend and Word of Mouth Intention According to Level of Team Identification
Author(s) -
Yong-Chae Rhee
Publication year - 2007
Publication title -
han'gug kontencheu haghoe nonmunji/hanguk kontencheu hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2508-6723
pISSN - 1598-4877
DOI - 10.5392/jkca.2007.7.10.262
Subject(s) - psychology , word of mouth , lisrel , social psychology , intension , confirmatory factor analysis , consumption (sociology) , applied psychology , advertising , structural equation modeling , social science , philosophy , statistics , mathematics , epistemology , sociology , business