
Analysis of Factors Influencing Food Purchasing Behavior of Consumers In Mobile Shopping Malls : Focusing on the Comparison of Three Types of Mobile Shopping Malls
Author(s) -
Ha Ram Eom,
Jung Hoon Moon,
Jong Tae Lee
Publication year - 2016
Publication title -
international journal of contents/journal of contents
Language(s) - English
Resource type - Journals
eISSN - 2093-7504
pISSN - 1738-6764
DOI - 10.5392/ijoc.2016.12.4.045
Subject(s) - purchasing , business , marketing , advertising , service (business)