Open AccessAnalysis of Product Differentiation on the Performance of Supermarkets in Nairobi City County, Kenya
Author(s) -
Hellen Kairu,
Lucy Kibe
Publication year - 2022
Publication title -
journal of strategic management
Language(s) - English
Resource type - Journals
ISSN - 2616-8472
DOI - 10.53819/81018102t6044
Subject(s) - product (mathematics) , product differentiation , business , descriptive statistics , population , marketing , competitive advantage , regression analysis , statistics , economics , mathematics , demography , sociology , geometry , cournot competition , microeconomics