
Relationship Marketing and Customer Purchase Decision of Insurance in Lagos State, Nigeria
Author(s) -
O. E. Oluwabiyi
Publication year - 2022
Publication title -
journal of marketing and communication
Language(s) - English
Resource type - Journals
ISSN - 2617-359X
DOI - 10.53819/81018102t4062
Subject(s) - business , marketing , service quality , population , relationship marketing , descriptive statistics , customer satisfaction , cronbach's alpha , service (business) , marketing management , statistics , mathematics , demography , sociology