Open AccessEffect of Export Strategy on the Performance of Large Export Manufacturing Firms in Kenya
Author(s) -
Haron Komen Chebet,
Martin Ogutu,
Winnie Njeru,
James Njihia
Publication year - 2022
Publication title -
journal of marketing and communication
Language(s) - English
Resource type - Journals
ISSN - 2617-359X
DOI - 10.53819/81018102t2076
Subject(s) - export performance , business , internationalization , marketing , kenya , globalization , industrial organization , descriptive statistics , population , unit (ring theory) , international trade , economics , market economy , statistics , demography , mathematics , mathematics education , sociology , political science , law