Open AccessRole of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya
Author(s) -
George Gikuni Kamau,
Jane Bitok Jebet,
Jane Bitok
Publication year - 2021
Publication title -
journal of hospitality and tourism management
Language(s) - English
Resource type - Journals
ISSN - 2706-6592
DOI - 10.53819/81018102t2014
Subject(s) - promotion (chess) , tourism , nonprobability sampling , sample (material) , marketing , advertising , business , destination image , stratified sampling , destinations , sociology , political science , population , chemistry , statistics , demography , mathematics , chromatography , politics , law