Open AccessKEY DRIVERS FOR THE DEVELOPMENT AND MAINTENANCE OF BUSINESS-TO-BUSINESS (B2B) RELATIONSHIP: A REVIEW
Author(s) -
Partha Prasad Chowdhury
Publication year - 2022
Publication title -
khulna university studies
Language(s) - English
Resource type - Journals
eISSN - 2789-2697
pISSN - 1563-0897
DOI - 10.53808/kus.2016.13.1.1403-m
Subject(s) - business , key (lock) , business to business , marketing , relationship marketing , opportunism , customer relationship management , relationship maintenance , process management , marketing management , computer science , psychology , economics , market economy , developmental psychology , computer security