Open AccessMARKETING APLICADO À FARMÁCIA
Author(s) -
Adriano Heemann,
G. M. Garippe
Publication year - 2002
Publication title -
visão acadêmica
Language(s) - English
Resource type - Journals
eISSN - 1518-8361
pISSN - 1518-5192
DOI - 10.5380/acd.v3i2.511
Subject(s) - business , pharmacy , promotion (chess) , marketing , pharmaceutical marketing , medicine , pharmaceutical industry , political science , pharmacology , nursing , politics , law
O marketing deveria ser aplicado como instrumento de trabalho para auxiliar o farmacêutico na prestação da atenção farmacêutica e não apenas confundido com vendas e propagandas de medicamentos. MARKETING CONCERNING OF PHARMACY Abstract Marketing would be applied like a tool of work to help the pharmaceutical in the pharmaceutical attention and not only confused with sales and promotion of medicines.