Open AccessRole of Social Media Marketing on SMES Brand Awareness in Nigeria
Author(s) -
Ndidi Nwali,
Afred Ntegeeh
Publication year - 2022
Publication title -
african economic and management review
Language(s) - English
Resource type - Journals
ISSN - 2814-3418
DOI - 10.53790/aemr.v2i1.27
Subject(s) - social media , descriptive statistics , business , promotion (chess) , brand awareness , marketing , social media marketing , customer engagement , scale (ratio) , brand community , advertising , digital marketing , computer science , political science , geography , statistics , mathematics , cartography , politics , law , world wide web