Open AccessIntercultural interpretations: making public relations education culturally relevant
Author(s) -
Joyleen Heather Chia
Publication year - 2009
Publication title -
journal of university teaching and learning practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.258
H-Index - 8
ISSN - 1449-9789
DOI - 10.53761/1.6.1.5
Subject(s) - premise , perception , pedagogy , sociology , style (visual arts) , intercultural communication , politics , cultural diversity , cultural competence , public relations , mathematics education , psychology , political science , epistemology , philosophy , archaeology , neuroscience , history , anthropology , law
Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students enrolled in postgraduate master classes from 2003 to 2007 in Singapore, Malaysia and Australia, at the University of South Australia. The Australian masters’ classes include cohorts of international students from diverse cultures. This paper suggests that public relations educators need to adapt their style of delivery and methods of assessment to facilitate optimum engagement of diverse groups of students taking account their varied political, religious and social backgrounds that shape their thinking and perception of public relations theory and practice.