Open AccessInnovative Marketing and Consumer Behavior: A Systematic Literature Review
Author(s) -
Ritika Malik,
Ritika Aggarwal
Publication year - 2022
Publication title -
samvad
Language(s) - English
Resource type - Journals
eISSN - 2348-5329
pISSN - 2249-1880
DOI - 10.53739/samvad/2021/v23/165188
Subject(s) - marketing , ranking (information retrieval) , marketing research , consumer behaviour , systematic review , consumer research , business , political science , computer science , medline , information retrieval , law