Open Accesseffects of green marketing practices on consumer behavior in India
Author(s) -
Pooja Deshmukh,
Harshal Tare
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns8.12835
Subject(s) - green marketing , business , marketing , popularity , purchasing power , consumer awareness , purchasing , production (economics) , environmentally friendly , advertising , economics , psychology , social psychology , ecology , biology , keynesian economics , macroeconomics