Open Accesseffect of marketing mix 4cs on the domestic tourist’s purchase decision - case study in Vietnam
Author(s) -
Quang Huy Le,
Khai Hoang Nguyen,
Thanh Y. Nguyen
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns5.9562
Subject(s) - tourism , marketing , cronbach's alpha , domestic tourism , business , perception , advertising , psychology , tourism geography , geography , archaeology , neuroscience , service (business)