Open AccessConsumer behaviour of rural shoppers towards nominated FMCG products in Himachal Pradesh, India
Author(s) -
Suraj Verma,
Kuldeep Chand Rojhe
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns5.11513
Subject(s) - marketing , business , product (mathematics) , consumption (sociology) , market segmentation , rural area , advertising , mathematics , medicine , social science , geometry , pathology , sociology