Open AccessImpact of positive word-of-mouth on purchase intentions and post purchase satisfaction among female customers in Pakistan
Author(s) -
Muhammad Ali Ahmad,
Sri Hartini,
Gancar Candra Premananto,
Riyan Sisiawan Putra,
Priyo Utomo
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns5.11301
Subject(s) - cronbach's alpha , word of mouth , likert scale , descriptive statistics , scale (ratio) , psychology , regression analysis , clothing , reliability (semiconductor) , customer satisfaction , advertising , statistics , marketing , mathematics , business , geography , developmental psychology , power (physics) , physics , cartography , archaeology , quantum mechanics