Open AccessEffect of the inno-life management, participation, and leadership on the organizational climate of community-based tourism in Phatthalung, Thailand
Author(s) -
Yananda Siraphatthada,
Duangkamol Thitivesa,
Parichart Rattanabunsakul,
Yenjit Kongpan
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns4.5458
Subject(s) - tourism , likert scale , scale (ratio) , business , stratified sampling , hospitality management studies , marketing , organisation climate , public relations , political science , geography , psychology , developmental psychology , statistics , cartography , mathematics , law
The objective of this study is to check the Effect of the Inno-life management, participation, and leadership on the organizational climate of community-based tourism in Phatthalung, Thailand. The study aims to discover the ways that are affecting community-based tourism to promote the tourism sector in Thailand. It was identified that the tourism sector in Phatthalung, Thailand is facing a crisis from the perceptive of community-based tourism. This study is based on the stratified sampling method in which the data was collected from the diverse respondents on the Likert scale five-point questionnaire to get the results. The study concludes that there is an important role of innovation life management, participation of the employees in the organization, and the leadership qualities of the managerial staff to improve the community-based tourism in Phatthalung, Thailand. This study is significant because it carries critical theoretical as well as practical implications for the community-based tourism business sector to improve the business performance and lead the organization in a prosperous way.