Open AccessRetail channel strategy: An omni-channel approach in community pharmacies using the theory of planned behaviour
Author(s) -
G. Joy Samuel Dhanraj,
B. Latha Lavanya
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns2.7408
Subject(s) - channel (broadcasting) , context (archaeology) , theory of planned behavior , confirmatory factor analysis , structural equation modeling , pharmacy , omnichannel , business , marketing , process (computing) , computer science , telecommunications , control (management) , medicine , service (business) , artificial intelligence , family medicine , paleontology , machine learning , biology , operating system