Open AccessImpact of e-WOM message characteristics on its perceived usefulness in international tourism
Author(s) -
N. A. Ponnila Harshavardhini Savitha Nair,
Mukesh Kumar,
Niviya Feston,
Normala S. Govindarajo
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns2.6960
Subject(s) - advertising , tourism , word of mouth , social media , context (archaeology) , business , destinations , tamil , the internet , marketing , psychology , geography , computer science , world wide web , linguistics , philosophy , archaeology