Open AccessA study on factors influencing the perception of website privacy, trustworthiness and user’s purchasing intentions in Chennai City
Author(s) -
N Vaishnavi,
S. Subbulakshmi
Publication year - 2022
Publication title -
international journal of health sciences (ijhs) (en línea)
Language(s) - English
Resource type - Journals
eISSN - 2550-6978
pISSN - 2550-696X
DOI - 10.53730/ijhs.v6ns2.5257
Subject(s) - reputation , purchasing , product (mathematics) , business , trustworthiness , quality (philosophy) , advertising , internet privacy , perception , e commerce , marketing , psychology , computer science , world wide web , social science , philosophy , geometry , mathematics , epistemology , neuroscience , sociology
Electronic commerce is growing popular across the world because of the convenience it brings to online sellers and online customers. However, as the electronic commerce rises, problematic issues like privacy concerns, dissatisfaction, incompetent deliveries, and the most important – trust issues – also surface. Numerous previous studies indicated that the purchase intention and behaviour of the online customers depend on their perceived risk and shopping experience in electronic commerce. Some studies also specifically stated that personal information, product quality, security, and business reputation are the usual factors which the customers evaluate to deem the online business as trustworthy. This paper aims to study the factors that influence consumer purchasing intentions and their perceptions of the trustworthiness of the privacy-related practices of E-commerce websites in Chennai city. The Primary data will be conducted from 100 respondents using convenience sampling technique. The data collected through questionnaire will be analysed by percentage analysis, cluster analysis and factor analysis. The findings will showcase the website attributes and individual characteristics and willingness to buy.